Frush Botanicals

“Oh, my God.  I could sit in the hot tub forever.  I am so sore”.  How often do we hear that around athletes, whether they be of world class caliber, or a dedicated local team member?

‘Pain is inevitable, but suffering is optional.’ So goes a well-known but anonymous quote. For many athletes, pain is a normal everyday experience and success is often achieved in spite of pain.

Pain is synonymous with sport. Endurance athletes relish the challenge of ‘pushing through pain’ while boxers expect to fight on regardless of a jarring blow to the chin. Adulation is reserved not just for the star quarterback, but anyone who can play through pain and contribute to the team. Winners and heroes overcome pain. Losers don’t.

Even kids follow this example.  When breaking her elbow in a freak swimming accident, my daughter went back to the pool after a week’s rest, and started swimming again.  Pain is a part of her life, and the areas of pain will increase as the athlete ages.

The price of pain can be high. Pain both demands attention and creates fear. It can restrict the ability to concentrate on performance and take away the opportunity to compete. Pain can even end sporting careers. The relationship between pain and sport is filled with challenges for sportsmen and women as well as those who support them.

It seems the trick is to minimize the suffering.  Hot, tubs, cold packs, massage, and ibuprofen, are part of arsenal used by athletes and their trainer.  And so is arnica montana, a botanical used to reduce muscle inflammation.

“You know, that cream you gave me?” said Gillian, one of my sisters-in-law.  That Elixer stuff works, I could cover my whole body in it”.  Gillian, is a dedicated team soccer player in a league for women over 40.  Soccer has been her life since she was nine years old.  “You think you could sell me a really large bottle of it with a pump?  I feel so much better using it after our workouts”

Can’t think of a nicer compliment for Elixer Arnica Sports Rub^TM.